How To Use Instagram To Grow Your Cake Business
Feed Strategy
It can be tempting as a baker/cake decorator to upload pictures of your most recent masterpiece as soon as it is complete. However, this can lead to a messy feed that may turn potential customers and followers away. Try to have a strategy when planning your Instagram feed. As a cake business, you want your feed to be aesthetically pleasing, clean, and portray your business in the best light. Schedule posts ahead of time, think of great captions, and try to follow a theme.
Track Engagement
Get to know your customers and followers by prioritising engagement levels. Many people focus on the number of followers their page has, but in reality, that does not mean that number of …